Wednesday, March 7, 2012

The Tanim Avocado



We were supposed to get an item from the Mercado and find out how it got to the store.  The item I chose to pick was the Tanim Avocado.  Tanim is the brand name of the avocado and the type of avocado was a Hass avocado

The avocado was harvested near the city of Nuevo San Juan Parangaricutiro an area of Mexico between Puerto Vallarta and Mexico City
This information was pulled from the website

"Tanim Huata Kupanda RL," The firm was established by 52 producers of avocados in the state of Michoacan in 1995, focusing primarily on the national market and then to international market in the marketing of avocado. They produced over 3.25 tons of avocados a year

I did not find any major corporation associated with the Tanim avocado company.  It appears that the company was a consolidation of 52 other companies to become one.  The goal was to effectively market the avocado to keep down consumer costs. With this being a Mexican owned company it would make perfect sense why I was able to find this fruit at the Mercado.  Another thing I found ironic was the company was formed after the creation of NAFTA.



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